New Season, Fresh Content and an Exciting New Lineup of Shows

Crafting distinctive on-air visual identities that captivate audiences across Africa with emotion and energy

New Season, Fresh Content and an Exciting New Lineup of Shows

Crafting distinctive on-air visual identities that captivate audiences across Africa with emotion and energy

New Season, Fresh Content and an Exciting New Lineup of Shows

Crafting distinctive on-air visual identities that captivate audiences across Africa with emotion and energy

Agency

Quite Franckly

Agency

Quite Franckly

Agency

Quite Franckly

Project

StarSat Digital TV

Project

StarSat Digital TV

Project

StarSat Digital TV

Medium

Broadcast

Medium

Broadcast

Medium

Broadcast

Snr. Motion Designer

Snr. Motion Designer

Snr. Motion Designer

Area of Expertise

Graphic Design, On-Air Broadcast

Area of Expertise

Graphic Design, On-Air Broadcast

Area of Expertise

Graphic Design, On-Air Broadcast

The Challenge

StarSat is a digital satellite television provider and notable content creator, with 140 channels broadcasting to over 20 million users across the African continent. They offer subscribers customisable packages suited to satisfy diverse cultures and languages. The broadcaster regularly refreshes their existing offerings to accommodate new shows and channels. We were tasked with creating robust identities and broadcast ready assets, for a host of original new shows.

The Approach

We began by thoroughly understanding the intended audience, considering cultural nuances, language preferences, and viewing habits. Next, we analyzed the content of the new shows, identifying key conceptual elements to expand on. We explored a range of ideas through mood boards, style frames, and quick edits of stock footage and show clips. Finally, we presented our concepts to producers and focus groups to gauge their reactions and gather valuable feedback.

The Response

We created and delivered robust visual identities and supporting broadcast assets, for one new live studio show (African Palate) and two new channels (LifeTV documentaries and Trigger actions channel), that resonated positively with audiences while remaining flexible enough to accommodate all off-air launch activities typically associated with original programming.

My Contribtion

My Contribution

  • Responsible for gathering target audience insights and style references

  • Create mood boards and style frames

  • Design, craft and deliver all final visual assets

  • Define visual identity style guides

  • Develop and deliver final broadcast template libraries (End boards, screen transitions, strap-lines, tables, score-clocks)

  • Develop print collateral libraries

  • Collaborate with broadcast production teams

  • Manage and mentor junior designers

  • Build pitch decks and present to stakeholders communicating, treatment rationales, design directions, challenges and project milestones.

Deliverables
(per show)

  • Visual identity guides and assets

  • Style frames and story boards

  • On-air graphics pack: channel ident, now-next-later graphics, ticker bars, logo bugs, main titles, end boards, bumpers, lower thirds, wipes and transitions, end pages, strap-lines, squeeze backs.

Delivery Team

Creative Director, Senior Motion Designer, VFX Animator

Timeline

Scope definition to client acceptance, 2 months.